移动出行携手保险存在的困境及对策研究

Research on the Dilemma and Path of the Insurance of Mobile Travel

随着"互联网+"模式在各行业应用的日益兴起,传统经营方式发生了较大的改变,O2O、O2C、O2O2C、C2C、B2C等等模式应运而生。移动出行就是利用O2C、C2C、B2C模式发展壮大,培养出大移动互联网时代下引领的用户现代化出行方式,整合了大众出行的前端资源。并且随着移动出行平台整合汽车后市场将给保险业带来不可估量的业务资源,当前部分移动出行平台已经和保险公司进行了合作,但是合作不够深入,存在很多困境。本文针对我国移动出行搭建保险的业务模式进行分析,重点分析相互合作的困境,提出保险助力移动出行快速发展的相关路径和对策。

with the ＂Internet plus＂ mode in the emerging application, change the traditional mode of operation, O2 O, O2 C, O2O2 C,C2C,B2 Cand so on as model. Mobile travel is the use of O2 C,C2C,B2 C model to grow and grow, to cultivate the era of large mobile Internet users to guide the modernization of travel mode, the integration of the front end of the mass travel resources. And with mobile travel platform integration of the automotive after market will give the insurance industry bring immeasurable business resources, the mobile travel platform has and the insurance company cooperation, but cooperation is not deep enough, there are many difficulties. In this paper, the business model of China＇s mobile travel insurance business model is analyzed, focusing on analysis of the plight of mutual cooperation, proposed to help the rapid development of mobile travel insurance related paths and countermeasures.