移动互联网时代App在冬季体育项目推广中的应用

Application of App in Developing the Winter Sports Events in the Mobile Internet Era

智能移动终端和无线互联网的普及在我国产生了6亿多手机网民,人们逐渐离开固定上网设备,开始享受移动互联网的方便与快捷,手机中的App成为人们获取信息和社交的重要渠道。这种信息传播方式的改变已经对现代社会的方方面面产生深远影响,包括体育事业。在2022年冬奥会来临以前,研究如何利用拥有庞大用户的App推广冬季体育运动具有现实意义。选取有助于推广冬季体育运动的App作为研究对象,包括视频类App,新闻聚合类App,社交类App和教学指南类App,针对它们的不同特点,分别举例论述,对于大众推广冬季体育运动具有重要的现实意义。

As the popularity of smart mobile terminals and wireless Internet has produced more than 600 mil- lion mobile phone users in China, people are gradually leaving the fixed Internet equipment and begin enjoy- ing the convenience and speed of mobile Internet, the App of mobile phone has become an important channel for people to get information and social contact. This change in the mode of information dissemination has a profound impact on all aspects of modem society, which including the sports enterprise. Before the 2022 Winter Olympics, it has practical significance to study how to use App with large users to promote the winter sports activities. With the subject of App helpful to popularize the winter sports, which App relating to the types such as video, news aggregation, social contact and teaching guide, the paper respectively discusses the examples according to their different characteristics. It has important practical significance for the public to promote the winter sports.