“互联网+”视角下我国体育产业关联效应研究

On the Correlation Effect of Chinese Sport Industry from the Perspective of "Internet Plus"

运用文献资料法、专家访谈法等,在了解当前体育产业发展概况的同时,通过构建体育产业关联效应模型,从体育旅游业、体育用品销售业和健康产业三个相关方面出发,立足于"互联网+"的视角思考体育产业关联效应的推进方略。旨在提高产业关联水平、加深产业关联程度,形成前向、后向、环向关联效应,为体育产业的创新性发展提供思路。

Using methods of literature, interviews, based on the understanding of the development of sport industry, though building the model of correlation effect of sport industry, setting out from three correlation aspects namely sports tourism industry, sporting goods industy and health industry, this paper considers the forward strategy to the correlation effect of sport industry based on the view point of＂Intemet Plus＂, hopes to improve the level of correlation effect of industry, deepen the industrial connection degree, form the forward, backward and circular effect, and provide a creative idea about the Innovative development of sports industy.