地面电视媒体的突围:产业链模式的路径和方法

Terrestrial TV Media Breakthrough: the Path and Method of the Mode of the Industry Chain

传统媒体发展遭遇危机,尤其是数量庞大的地面电视频道,为节目生产所投入的大量人力、物力、财力,无法通过广告变现,这已成为阻碍地面电视媒体发展所面临的难题。传统电视依赖广告创收的单一商业模式,已经难以适应全媒体时代的经营,需要在资源整合和内容整合的基础上,找到新的生存和发展模式。依托电视媒体影响力和传播力而形成切割关键产业链条的关键环节利益的能力,是传统电视突围一个可能的路径和方法。

Traditional media face development crisis, especially a large number of terrestrial TV channels. These channels invest a lot of manpower, material, financial for programs, and revenue can not be achieved through advertising, which has become an obstacle to the development of terrestrial television media. The single business model of relying on advertising revenue of traditional TV, has been difficult to adapt to the operation of the whole media era. Traditional TV has needed to find a new survival and development model, on the basis of integrate the resources and content. Relying on the influence of television media and the dissemination of power, the possible path and method of traditional television breakthrough is the formation of the key link of the key industries of the interests of the chain