传媒人胡适及其传播实践

Media Person Hu Shi and His Communication Practice

通过考察传媒人胡适具体的传播实践,论题发现胡适与其积极参与的纸刊之间,是一种互相成就的关系。梳理胡适与亚东、商务这两大出版社之间的关系,以及他与汪孟邹、张云济等出版家之间的人际交往,又可发现胡适是思想文化界的"意见领袖",在传媒界则是受困于人情法则的"能人"。而"能人现象"与"意见领袖"是胡适"传媒人"形象的一体两面。

By investigating the concrete communication practice of media person Hu Shi, the paper finds that the relationship between Hu Shi and his positive undertaking in newspaper and magazines is a kind of mutual achievement, when presenfin g the relationship between Hu Shi and the two big publishing ell as his interpersonal communication with publishers such houses, the Dongya Library and the commercial press as w as Wang Meng-zou, Zhang Yun-ji and we can also find that Hu Shi was the ＂opinion leader＂ in the field of ideological culture as weU as an ＂able man＂ trapped in the law of human feelings in the media.The paper luther points out that ＂opinion leader＂ and his unique ＂able man phenomenon＂ are two sides of Hu Shi＇s ＂media person＂ image.