以竹之风骨为主题的现代旅游产品设计研究

A Study on Modern Tourism Product Design in “Bamboo Spirit”

竹文化以其独特的文化内涵几千年影响着汉民族的精神风貌和民族品格以及审美情趣,是中国传统文化的一处独特景观和宝贵财富。本文在对中国传统竹文化核心思想及符号特征归纳、分析、整理,并结合现代中国人的政治制度、经济发展、文化艺术、科技工艺、风俗习惯以及价值观念、生活方式和审美情趣,探讨竹文化与旅游产品的相互关系。从而总结出竹文化的符号特征,为以后产品设计开发提供一些理论依据。

Bamboo culture with its unique cultural connotation for thousands of years affected the spirit of the Han nationality and ethnic character and aesthetic taste, is a unique landscape and precious wealth of Chinese traditional culture. Based on the induction, analysis, sorting of China traditional bamboo culture core idea and symbolic features, and combined with the modern Chinese political system, economic development, culture and art, technology, customs and values, life style and aesthetic taste, to explore the relationship between bamboo culture and tourism products. Thus summed up the characteristics of the bamboo culture symbol, to provide some theoretical basis for product design and development.