择偶动机:时尚产品设计的原动力
Mating Strategy: The Motive Power in Fashion Product Design
摘要
进化心理学将人类本性划分为生存模块和繁衍模块两大模块。本文通过以往对于人类择偶策略的研究,提出人们追求时尚的本质是为了满足繁衍动机的心理需求。在之前的研究基础上,建立了一系列影响性别吸引力感知的产品样本;然后通过问卷调查的方式研究了时尚产品的线条比例、色彩以及材质中哪些设计要素能更好地体现性别的吸引力,激活人们的择偶动机,从而为时尚产品设计提供可参考的依据。
出处
《装饰》
CSSCI
北大核心
2016年第10期113-115,共3页
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