四川省出境旅游消费结构分析及影响因素研究

Analysis on the Consumption Structure of Outbound Tourism in Sichuan province and its Influencing Factors

近年来我国出境旅游迎来前所未有的高潮,出境人次及旅游消费都呈井喷态势。本文通过研究四川省出境旅游消费结构的特征及影响因素,提出了吸引旅游购物消费回流,增强出港地辐射带动消费,调整出境旅游服务结构,培育全球旅游服务市场主体,促进理性健康消费等政策措施,从而加大出境旅游对四川经济的带动作用。

in recent years,China＇s outbound tourism ushered in an unprecedented＇climax, outbound trips and tourism consumption is a blowout situation. Through the study of Sichuan Province outbound tourism consumption structure characteristics and influencing factors proposed attract tourism shopping return, to strengthen the departure of the radiation driven by consumption, the adjustment of outbound tourist service structure, global travel service market subject cultivation, policies and measures to promote healthy and rational consumption, thereby increasing the outbound tourism to Sichuan economy leading role.