基于CPC模型的在线微课堂建设要素研究

Research On The Factors of Online Micro Classroom Building Based On CPC Model

微课堂是教育信息化和移动互联网时代的融合产物,顺应了人们快捷精准学习的需求。在线微课堂的建设规范是实现未来移动便捷学习的重要基础。该文旨在以管理学理论中的"渠道—产品—客户"三者匹配模型(简称CPC模型)为理论指导,构建在线微课堂中的"学习平台—微课—学习者"三者之间的匹配关系,以企业在职学习者和在校学生两类群体为对象,选取小规模样本调研为实践依据,探索出不同类型的微课内容在建设过程中面向不同学习者群体的要素集合。研究发现,两类调研对象在基础理论课、素质提升课和岗位技能课三类不同的微课领域对内容的呈现要素和技术手段的实现要素均表现出了一定的差异性,这些研究结论将为微课内容组成和系统架构提供相对科学的建设依据。

Micro classroom is the fusion product of educational information and mobile Internet Era.It complies with the needs of people to learn quickly and accurately.The construction of online micro classroom is an important foundation for the realization of the future mobile convenient learning.This paper intends to construct the matching relationship among learners,micro lessons and learning platforms using CPC matching model as theoretical guidance.In this paper,the enterprise staff and students in the school are selected as two small samples.We extract the micro lesson building elements from the data analysis in the samples.The research results show that there is a certain difference between the data of different samples.These results provide a scientific basis for the construction of micro lesson content and system architecture.