西藏地区城市形象传播中新媒体公共平台建设探析

A Discussion on New Media Public Platform Construction in the Process of City Image Propagation in Tibet

近年来城市形象的建设逐渐成为城市经济文化发展的重要环节。地处我国西南边陲的西藏地区,如何发展其经济文化,如何将城市形象打造成为展现城市综合实力的软平台,是建设世界旅游目的地背景下值得深入研究的问题。文章分析了新媒体环境下西藏地区城市形象传播的现状及成效,并从加强顶层设计,制定新媒体公共平台建设的系统规划运营策略;优化新媒体资源整合渠道,形成城市形象传播的联动机制;完善新媒体运营管理制度,促进新媒体科学规范化运行等五个方面提出了推进西藏地区城市形象传播中新媒体公共平台的建设途径与思路。

In recent years, the construction of city image has gradually become an important link in the develop- ment of urban economy and culture. As Tibet is located in the southwest border areas, it is worth to research how to develop its economy and culture, how to construct city image as a platform to display city＇s comprehensive strength in the process of constructing Tibet as a tourist destination. With the rapid development of new media, city image propagation is of an important meaning in promoting the development of Tibet＇ s economy, and its unity and stability. Furthermore, it also contributes to the permanent stability of China＇ s frontier.