工业产业集群品牌生态系统协同机理及运行机制研究

Research on Cooperative Mechanism and Operation Mechanism of Industrial Cluster Brand Ecosystem

工业产业集群品牌生态系统由工业产业集群品牌集群及其所处的环境组成,而组成该生态系统根本目的是协同进化。本文首先对工业企业集群品牌生态系统内涵和特征进行分析,然后阐述了工业产业集群品牌生态系统协同进化的动因,动因主要有环境选择的压力、市场效应的拉力和自身发展的动力3个方面。基于此,文章构建了集群企业生态位宽度模型和工业产业集群品牌与外部环境协同演化模型,对工业产业集群品牌生态系统的企业间和企业与环境的协同演化机理进行了研究,最后提出包括管理机制、创新机制、整合机制和保障机制在内的4个运行机制,促进工业产业集群品牌生态系统良好运行。

Industrial Cluster Brand Ecosystem of industrial clusters brand cluster and its environment composition,and the composition of the ecosystem is the fundamental purpose of co- evolution. Firstly,industrial clusters brand ecosystem connotation and characteristics will be analyzed and elaborated industrial clusters brand ecology and evolutionary motivation,motivation mainly environmental selection pressure,tension market effects and dynamic self- development of three areas. Based on this,the article constructs a cluster business niche breadth models and industrial clusters brand with the external environment co- evolution model of inter- industrial cluster brand ecosystem companies and enterprises and co- evolution mechanism of environment are studied.Finally,four operation mechanism, including management mechanism, innovation mechanism, integrate and safeguard mechanism,promote industrial clusters brand ecosystem＇ s running.