新媒体视域下的大学生思想政治教育

Research on the Ideological and Political Education for College Students in the Vision of New Media

近年来,随着数字技术、网络技术的发展,新媒体得到快速推广,成为大学生思想政治教育工作的重要媒介,在大学生思想政治教育工作中影响巨大。与传统媒体相比,新媒体具有传播速度快、信息量大、开放性和互动性强等特点,目前已经成为大学生获取和传播信息的重要渠道。大学生思想政治教育工作在新媒体时代既面临新的挑战,也面临新的机遇。学习和掌握新媒体技术,积极探索新媒体时代大学生思想政治教育的方法和途径,是当前大学生思想政治教育工作者面临的重要课题。

In recent years, new media has developed rapidly and it has become an important carrier of ideological and political education for college students. The role of new media in ideological and political education is becoming more and more important. Compared with the traditional media, new media has become an important channel for college students to acquire and disseminate infor- mation, which is characterized by high speed, large amount of information, openness and interactivity. The ideological and political ed- ucation for college students in the new media era is faced with new challenges and new opportunities. It has become an important issue for the ideological and political educator to learn and master the new media technology, and actively explore the methods and ways of i- deological and political education in the new media era.