社交媒体环境下用户转发行为对信息质量影响的调查与分析

An Investigation and Analysis of the Impact of User's Forwarding Behavior on the Quality of Information in Social Media Environment

采用问卷调查法,对用户转发行为进行研究,调查当前社交媒体环境下用户转发行为的意识、动机和习惯等,分析转发行为对社交媒体信息质量的影响。在此基础上,从用户转发行为的角度,提出改进社交媒体信息质量的措施。

Applying the method of questionnaire, this article makes a research on user＇s forwarding behavior, and makes an investigation on the awareness, motivation and habits of user＇s forwarding behavior. Meanwhile, it analyzes the impact of user＇s forwarding behavior on social media information quality. On this basis, the measures of improving social media information quality are put forward from the point of view of the user＇s forwarding behavior.