摘要
印度电影在中国的接受情况,既关乎到其在中国市场的经济效益,又关乎到以电影为载体的中印文化交流的效果。通过网络问卷调查的方式对这一问题进行了分析,发现中国受众群体以青年群体为主,传播途径以人际传播为主,对印度电影的接受态度虽呈改观的趋势,但不足以形成如同"哈日哈韩"式的"哈印"热潮,亦不可与20世纪的拉兹热潮相较。
The acceptance of Indian films in China is closely associated with both its economic benefit and Sino-India cultural communication. An online questionnaire survey indicates that Indian films are increasingly accepted by Chinese young people by means of interpersonal communication. However,Indian films are still less popular in China than those of Korea and Japan as well as the song of Lazi in the last century.
出处
《西安文理学院学报（社会科学版）》
2016年第5期19-23,共5页
Journal of Xi’an University(Social Sciences Edition)
关键词
印度电影
中国观众
接受情况
探析
Indian film
Chinese audience
acceptance
analysis
