基于不同目标客户群的高速铁路差别定价研究

Analysis of price discrimination for customer base in high-speed railway

高速铁路运营成本在较短时期难以收回,票价的制定依据比较单一,因此应考虑成本、距离、目标客户群等因素制定高铁票价。本文在介绍票价制及票价制定方法的基础上,探讨定价方法的改进与票价的策略。通过分析表明,在一定条件下实施不同目标客户群差别定价不仅能更好的发挥高速铁路的运能,还能增加运营企业的利润,提高经济效益。

Since high - speed railway operating costs cannot be taken back in a relatively short period, the for- mulate principle of price is single, the price policy of high- speed railway should be designed included cost, dis- tance ,objective customer base. Based on introducing the price system and formulation method, this article explore the strategies of fare pricing method improvement. The analysis proves that the differential price method carried on high - speed railway line could add the profits of enterprises and increase their economics benefits.