基于企业成长视角的体育产业、文化产业与旅游产业融合机制的研究

Study on the Mechanism of the Integration of Sports and Culture and Tourism Industry Based on the Perspective of Enterprise Growth

以企业作为切入点,依据企业成长理论,从企业成长的视角,研究体育产业、文化产业、旅游产业融合的机制。从一定程度上揭开体育产业、文化产业、旅游产业融合的"黑箱",为进一步提高体育产业、文化产业、旅游产业融合的绩效提供参考。体育产业、文化产业、旅游产业融合的主要构成要素包括市场融合、企业融合、产品或服务融合、制度融合和技术融合,融合的外部动力机制包括市场需求动力、政府政策动力和技术革新动力,内部动力来自于企业减少对环境依赖的动力和获取竞争优势的动力。根据企业的成长过程,可以将体育产业、文化产业、旅游产业融合的过程划分为产业分立阶段、产业融合的萌芽阶段和产业融合的实现阶段。

Taking enterprise as the breakthrough point,based on the theory of enterprise growth,from theperspective of enterprise growth, this paper studies the integration mechanism of sports, culture andtourism industry,reveals the Hblack box＂ of sports, culture and tourism industry integration in certain extent,and provides the reference for the further improvement of sports, culture and tourism industry integrationperformance. The main components of sports, culture and tourism industry integration includemarket integration, enterprise integration, product and service integration, system integration and technologyintegration. The integration of external motivation mechanism includes power for market demand,government policy and technical innovation motivation. Internal motivation comes from the enterprise toreduce dependence on environmental power and competitive advantage. According to the enterprise＇sgrowth process,the integration process of sports,culture and tourism industry can be divided into divisionstage, industry integration of infancy and implementation phases of industrial integration.