浅析社交网络环境下的市场营销模式

Analysis of the marketing mode under the social network environment

伴着网络技术的迅猛发展,社交网络平台越来越引起人们的注意。为了争取到更广泛的发展平台,各企业对社交网络的市场营销方式越来越感兴趣。在网络上进行的市场营销方式可以为企业输入源源不断的经济财富。这样会使企业在激烈竞争中处于不败位置,极大增强企业的综合竞争能力。

With the rapid development of network technology,social network platform has attracted more and more attention. In order to achieve a broader development platform,enterprises have been more and more interested on social network marketing. Marketing on the network can be a way for enterprises to import a steady stream of economic wealth.This will enable enterprises in an undefeated position in the fierce competition, and will greatly enhance the comprehensive competitiveness of enterprises.