产业化视角下黄梅戏传承与发展的困境和出路

Difficulties and Solutions in the Inheritance and Development of Huangmei Opera from Industrialization Perspective

黄梅戏作为我国五大剧种之一,2006年被列入第一批国家级非物质文化遗产名录。无论是作为非物质文化遗产还是作为优秀传统文化,黄梅戏理应得到传承和发展。然而,近些年来,黄梅戏面临着从理念到组织内部管理再到产业融合创新的系统性困境。突破困境的可能出路在于在提升思想认识和完善内部管理的前提下,基于产业融合视角,将黄梅戏推向市场,与其他产业融合,延伸产业链条,开拓黄梅戏发展新局面,实现社会效益和经济效益的统一,推动黄梅戏的传承与发展。

As one of China,s five major traditional operas, the Huangmei Opera has been listed in the first group of national intangible cultural heritage in 2006, which should be inherited and developed. However, in recent years, the Huangmei Opera has been facing systematic difficulties from ideas to internal governance and to industrial convergence and innovation. Possible solutions include to expose the opera to market based on the perspective of industrial convergence, on the premise of enhancing understanding and perfecting internal governance, integrate it with other industries, extend the industrial chain and expand new ways of development so as to realize the unity of social and economic benefits and promote the inheritance and development of the opera.