河北省居民绿色消费特征的调查研究

Investigation on the characteristics of green consumption of residents in Hebei Province

结合河北省居民绿色消费现状的调查数据,对居民绿色消费特征展开实证分析。结果显示,当前河北省居民绿色消费呈现的特征有:关注度高,认知度低;认同感高,参与度低;缺乏获得感,绿色消费内在动力不足。因此,提出通过加强宣传教育、健全政策法规、完善基础设施等对策,以引导和促进居民绿色消费全面发展。

Based on the survey data of Hebei province residents＇ green consumption situation, empirical analysis on green consumption characteristics of residents. The results show that the current characteristics of residents in Hebei province are： green consumption shows a high degree of concern, low awareness of identity; high, low participation; lack of access, lack of green consumption motivation. Therefore, put forward by strengthening publicity and education, improve policies and regulations, improve infrastructure and other measures, to guide and promote the comprehensive development of ＇green consumption.