基于创新创业思想的医药营销人才培养机制研究

Research on the training mechanism of pharmaceutical marketing talents based on the innovation and Entrepreneurship

随着医药市场的开放,越来越多的跨国医药企业进驻中国,这就使得原本竞争就比较激烈的中国医药市场形势更加的汹涌澎湃。而在医药产品的功能趋于同质化的今天,医药企业之间的竞争很大程度上演变成了营销的竞争,营销的成败决定了企业未来的发展。而营销的成败关键在于"人",即营销人员,因此,如何培养符合社会需求的医药营销人才已成为一个急需解决的问题。基于此,从高等医药院校和医药企业两方面入手,针对其各自在营销人才培养过程中存在的问题和成因,提出解决措施及建议。

With the development of pharmaceutical market opening, more and more multinational pharmaceutical enterprises in China, which makes the original competition situation China pharmaceutical market more intense. The surging in the pharmaceutical product tends to homogenization of today, the competition between pharmaceutical enterprises greatly evolved into the marketing competition, marketing success decide the future development of the enterprise. The key to the success of marketing is ＂people＂, namely the marketing staff, therefore, how to cultivate talents to meet the social needs of pharmaceutical marketing has become an urgent problem.Based on this, from the two aspects of medical universities and enterprises, according to their respective problems and causes in the process in the training of marketing talents, put forward measures and suggestions.