互联网环境下管理知识的链式传递——基于oTMS公司运输管理平台的案例研究

The mechanism of management knowledge transferring under the internet environment——A case study on oTMS's transportation platform

基于互联网的商业生态系统中,涌现出了先进管理知识在多主体参与下沿着供应链自驱动地进行链式传播的现象。但遗憾的是,现有的管理知识转移研究局限在二元主体,不能对此现象给出理论解释。基于传播模式的相似性和系统问题的特点,本文借用核物理中链式反应原理剖析案例中管理知识转移的机制,得出管理知识在系统中出现链式传播的三个关键要素:(1)系统内多方参与,服务供给市场无垄断;(2)原发刺激产生能为企业提高效率的管理知识;(3)企业之间依存度较高。本文的价值体现在:理论上初步发现了多元主体参与下管理知识转移的独有规律,充实了管理知识转移的研究范围和动力来源;实践上为企业管理学习和管理知识利用提供启示。

Under the internet business ecosystem, advanced management knowledge spread spontaneously among multi -agent along the supply chain. Unfortunately, the existing research on the management knowledge transfer only focus on the binary bodies, leaving the above phenomena untouched. Based on the transmission similarity and system characteristics, this paper borrows the theory of chain reaction in nuclear physics to analyze the management knowledge transfer process, drawing three key elements for the chain reaction in management knowledge transfer： （1） multi agent participant and no monopoly in supply market; （2） management knowledge is effi- ciency; （3） high dependency among companies. The contribution of this paper lies on： theoretically, this paper preliminary identifies the laws of management knowledge transfer under multiple subjects, enriching the scope and power sources of management knowledge transfer; In practice, this paper provides management inspiration for firms＇ management learning and management knowledge utilization.