电视新闻如何引领社会主流价值观——以《新闻联播》为例

TV News How to Lead the Mainstream of Social Values—Taking "News Broadcast" as an Example

传媒界承担着传播主流价值观的责任,面对受众媒体素养的不断提高,对媒体信息传播提出了更高的要求。中央电视台的《新闻联播》是中国电视收视率最高的节目,为了适应时代发展需求,播送新闻也开始以"引导式"拉近与受众的距离,大节目小专栏传播民生大事,从中深度解读国家政策,宣传社会正能量,对社会舆论起到正向引导作用。

The media sector is responsible for the spread of mainstream values,in the face of the continuousimprovement of the audience＇s media literacy,and put forward higher requirements for the dissemination of mediainformation.CCTV ＂news broadcast＂ is China＇s highest TV ratings program,in order to adapt to the development needsof the times and broadcast the news also began to ＂guidance＂ to narrow the distance with the audience,show smallcolumn spread and people＇s livelihood,from in depth interpretation of national policy,social advocacy of positive energy,the social public opinion to the positive role in guiding.