进口葡萄酒行业协会在华状况 他山之石,可以攻玉

Imported wine industry associations’ situation in China

对各大国外葡萄酒行业协会来说,中国是个巨大的市场,是块闪闪发亮的大蛋糕。在经历了欧洲、美国、日本、中国香港的市场增长与稳定后,中国内地成为他们的必争之地：谁在中国市场开垦得早,耕耘得深,品牌做得好,哪个国家的葡萄酒销量必能得到很大提升,大大促进出口贸易额增长。而对于葡萄酒消费文化处于发展阶段的中国来说,每一个葡萄酒地区的行业协会都是老师,他们在华的推广策略,对本土消费者的教育方式,都引领着市场的发展,左右着大众消费的方向。在华的进口葡萄酒行业协会,不仅是当地葡萄酒的推广者,也是全球葡萄酒文化的布道者。

After Europe, USA, Japan, Hongkong, China is definitely the next big share for different imported wine industry associations. The one who spares more effects in marketing can surely gains more promotion referring to sales number. In Chinese market, where wine-consuming culture is still on the way of development, each wine region association can be a guide, leading wine-consumers and market direction while advertising its local wine culture.