六盘水大健康旅游的品牌建设及相关问题规避

Research on Brand Building and Problem Avoidance Strategy of Liupanshui City Great Health Tourism

大健康旅游成为六盘水经济转型与产业升级的重要手段和战略抉择。立足独特凉爽的气候条件、亚高原康体户外运动资源、多民族民间文化以及喀斯特山水等资源优势,通过品牌建设打造大健康旅游目的地。坚持高端定位与科学规划,对稀缺性、民族性、原生性旅游资源进行适度开发,借助大数据发展大健康旅游,建立在线网络监测系统与预警机制,可有效规避过度商业化、自然生态破损、科考价值丧失等问题发生。

The great health tourism has become an important means and strategic choice of Liupanshui eco-nomic transformation and industrial upgrading. Based on the unique cool climatic conditions, sub altitudesports and outdoor sports, folk culture and karst landscape resources advantage, a large health tourism destina-tion is going to be created by brand building. Adhering to the high-end positioning and scientific planning, ofscarcity, nationality, original nature tourism resources moderate development, delete setting up online monitor-ing system and the early warning mechanism can effectively avoid excessive commercialization, natural ecologybeing damaged, the value loss problem.