校园媒体融媒发展对高校思政教育生态的影响初探

The Impact of of Campus Media Convergence Development on Ideological and Political Education of University

校园媒体在高等院校思想政治教育生态中,一直扮演着举足轻重的角色。随着时代的进步,大学生的成长环境发生了剧烈的改变,传统校园媒体与大学生渐行渐远,因此其局限性也逐渐凸显。正确认清现阶段校园媒体影响力的限制因素,通过校园媒体融媒发展,打破传统校园媒体与学生之间的壁垒,从而在高校"大宣传"工作思路的指导下,以传统校园媒体为主体,充分发挥其组织、引导、纠偏和创新等媒介职能,更好地做到引领思潮,构建更加完善的高校思政教育生态。

The campus media play a pivotal role in the political and ideological educational ecology in universities. But with the progress of the times,drastic changes have taken place in the growing environment of students on campus. The distance between the traditional campus media and students are widening with their more and more obvious disadvantages. This paper suggests that the limitations of current campus media should be identified,the barrier between the traditional campus media and students should be removed through developing campus media convergence. The paper proposes that the traditional campus media should be treated as main entity and their media functions of organization,guiding,correcting and innovating should be given full play in order to lead the campus ideological construction and create more perfect university political and ideological education ecology.