对期刊微信公众平台柏拉图式运营管理的冷思考

On the Platonic Operation Management of WeChat as A Social Platform

不少人士认为,微信公众平台的出现为期刊的采编、经营等工作提供了一个不可多得的利用机会。事实却并非如此,微信公众平台对期刊的采编、发行、广告等工作影响甚微。面对这股微信热,我们应该进行一番冷思考,分析左右期刊品牌和影响力的决定性因素。

Many believe the emergence of social media such as Wechat greatly facilitates editing and management of journals. On the contrary, the truth is that social media has minimal influence on the editing, publication and publicity of journals. Therefore, in the face of this WeChat craze, we need to carry out objective analysis on the factors that affect journals＇ branding and influence.