地方音乐文化资源与旅游产业融合机制研究——以泰安地区为例

Research on the Fusion Mechanism of Local Music Cultural Resources and Tourism Industry——Taking Tai'an Region for Example

近年来,泰安地区逐渐实现由传统的观光式旅游向文化产业型旅游转变,地方音乐文化资源与旅游产业二者之间的融合机制也逐渐形成。提炼音乐文化内涵,构建魅力文化之旅,创新营销模式,实现品牌共鸣将会促进泰安地区音乐文化资源与泰安旅游产业的融合发展。

With the tide of global economic and cultural integration,music tourism is rising as an important new industry. Recently, it has been transferred from traditional sightseeing tourism to cultural industry tourism in Tai＇an region,and the fusion mechanism of local music cultural resources and tourism industry is formed gradually,as well.