湖南安化黑茶评审与营销人力资源建设

Training Practitioners in Assessment and Marketing of Dark Green Tea Based on Demand Forecast:Taking Anhua Dark Green Tea as An Example

随着湖南省益阳市安化县黑茶产业的快速发展,提高从业人员的茶叶评审与营销能力,既是市场供需矛盾和黑茶企业品牌建设管理的迫切需求,也符合从业人员未来职业的发展和茶产业链的延伸辐射的需要.基于未来湖南开放大学的开放教育"茶叶评审与营销"专业人才培养研究,不能只满足黑茶从业人员的学历提升,要在国家资格证获取、新型职业农民的培养、学历与非学历的互通、茶香进社区等方面整体推进,为助力湖南省地方经济发展提供驱动力.

With the rapid development of dark green tea industry in Anhua, Yiyang, Hunan province,it is urgent to improve the practitioners＂ ability in tea assessment and marketing, which will not only solve the contradiction between supply and demand and the problem in the brand construction and management in this industry, but also conforms to the needs of practitioners＂ career development and the extension of this industry. Based on the research on the professionals cultivation in the major of ＂Tea Assessment and Marketing＂ in Hunan Open University,it is shown that the training should not only enhance the practi- tioners＂ qualification and help them gain the national qualification, but also cultivate the new type of skilled farmers, integrate the academic and non-academic training, and market the tea into the communi- ty, so that training can definitely provide the driving force for boosting the local economic development in Hunan Province.