以非政府组织为主导的HIV快速检测及社会营销模式

The social marketing models and policy advices for HIV rapid testing initiated by non-govermental ;organization

目前越来越多的非政府组织以各种形式参与HIV快速检测服务，一些具有特殊需求的人群通过网络等销售渠道购买艾滋病快速检测试剂，开展艾滋病自我检测的需求也在逐年增多。本文以专家访谈及现场考察的形式了解以非政府组织为主导的HIV快速检测开展的情况及社会营销的方式、策略和效果，以期阐述现状，提出未来工作建议。

Currently, a growing number of community-based organizations are providing rapid HIV testing service in various forms, some people with specific needs also purchase HIV rapid test papers through online sales channels, those imply that the demand of HIV self-test is in increasing year by year.In this paper, aims to understand the current situation of HIV rapid test led by CBOs and the approach, strategies and results of social marketing by means of expert interviews and site visits. Hope to illustrate the current situation, and make recommendations for future work.