电子商务背景下我国传统企业的应对策略研究

Research on the Strategies of Traditional Enterprises in China under the Background of Electronic Commerce

随着市场竞争的加剧和电子商务的迅速发展,我国传统企业受到了较大的影响和冲击,面临着营销、运营和物流等方面的瓶颈问题。针对这些问题,文章首先对电子商务的发展背景、趋势和我国传统企业的发展现状进行分析,进而指出电子商务发展对传统企业产生的影响,最后提出在电子商务背景下我国传统企业要完善企业文化转型,加强网络平台建设,加大营销企划力度等合理化建议。

With the rapid development of marketing competition and the rapid development of electronic commerce,traditional enterprises in China have been greatly affected,facing various challenging problems such as marketing,operation and logistics.How to deal with the development of e-commerce in full swing,and how to get better and faster development through e-commerce？Firstly,this paper analyzes the development background,trend and the development status quo of China＇s traditional enterprises,and points out the main impact of e-commerce development on the traditional enterprises.Finally,this paper suggests traditional corporate should improve the corporate culture,strengthen the construction of network platform,increase marketing planning efforts and other reasonable strategies under the background of e-commerce.