连云港旅游产业与西游记文化产业的共生关系

The Symbiotic Relationship between Tourism Industry in Lianyungang and the Cultural Industry of Journey to the West

旅游是一种文化活动,文化性是旅游活动的重要性质。作为共生主体,连云港旅游产业是西游记文化的重要载体,是西游记文化产业的动力性和条件性产业;西游记文化是连云港旅游产业的重要资源、灵魂支柱和形象品牌,决定着连云港旅游产业的文化内涵和精神品位。连云港旅游产业与西游记文化产业互为支撑、相辅相成,其共生环境要求两大产业加快融合,集约发展。

Tourism is a kind of cultural activity and cultural nature is an important nature of tourism activities. As a symbiosis subject,Lianyungang tourism industry is an important carrier of the Journey to the West culture, and it also becomes the conditional power industry of the Journey to the West culture industry. The culture of Journey to the West is an important resource of the Lianyungang tourism industry, the pillar soul and the brand image. It determines the culture connotation and spirit of tourism industry grade in Lianyungang. The tourism industry in Lianyungang and the cultural industry of Journey to the West are interdependent, mutually influenced and supported and supplement to each other. Their symbiotic environment requires the two major industries to accelerate integration and develop intensively.