农户环境意识对环境友好行为的影响——社区环境的调节效应研究

Influence of environmental awareness on environmental-friendly behavior of farmers:Exploring the moderating role of community environment

为了解和掌握农户环境友好行为的影响因素,基于重庆市403份农户样本的调查数据,运用相关分析法,层次回归分析法检验农户环境意识对环境友好行为的影响,并引入农村社区环境作为调节变量,分析社区环境对农户环境意识与环境友好行为间关系的调节效应。结果表明:环境行动技能、环境保护态度对农户环境友好行为具有显著正向影响,农村社区内的环境公共服务、环境政策执行均对农户环境意识—环境友好行为关系有显著的调节作用。结合农村需求提出如下促进农户环境友好行为的政策建议:1)加强对环境保护的宣传和鼓励,培养农户的环境保护态度;2)加强对环境友好型农业技术的推广应用,提升农户环境行动技能;3)创造生态文明型社区环境,营造环境友好的农村社区氛围,促进农户对环境友好行为的采纳。

In order to find out the influence factors of farmers＇ environmental friendly behavior,correlation analysis and hierarchical regression analysis were used to examine the influence of environmental awareness on environmental friendly behavior based on the survey data of 403 households in Chongqing.Rural community environment is introduced as one regulated variable and the moderating effect of the community environment on the relationship between environmental awareness and environmental friendly behavior was investigated.The results showed that：The environmental action skills and environmental behavior attitude of farmers both had significant positive effects on their environmental friendly behavior;the environmental public service and environmental policies＇ implementation in the community displayed significant moderating effects on the relationship between environmental awareness and environmental friendly behavior.Corresponding policy recommendations were put forwarded：1）Strengthening the propaganda and encouragement of environmental protection to train the farmers＇ attitudes to environmental protection;2）Increasing the popularization and application of environmental friendly agricultural technology to enhance the farmers environmental action skills;3）Creating environmentally-friendly community atmosphere to urge the farmers＇ adoption of environmentally friendly behavior.