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论纯网综艺内容营销的影响要素 以《火星情报局·第一季》为例 被引量:3

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摘要 纯网综艺,伴随着中国互联网行业的发展,正在快速兴起。网综的内容营销,也日益受到关注。但是,对于二者,学界都缺乏系统性的解读整理,更缺少可供广告主抑或节目组参考的方法论。
作者 姚宇 卢科岩
出处 《声屏世界(广告人)》 2016年第11期128-131,共4页 Voice & Screen World
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