基于SWOT法的互联网车险创新驱动发展研究

Study on Innovation-driven Development of Internet Auto Insurance Based on SWOT Theory

基于"互联网+"行动计划和供给侧结构性改革,互联网金融"开放、便捷、高效"的特点吸引了广大车险企业和车主的关注,全力发展互联网车险势在必行。本文从互联网车险发展特点出发,详细剖析互联网车险的发展现状,运用SWOT法分析互联网车险的竞争优势、竞争劣势、外界机会和威胁,结合实例加以论述。最后,制定互联网车险创新驱动发展SO、WO、ST、WT策略。

Based on the background of he “Internet ＋” action plan and the supply-side structural reforms to fully develop Interne auto insurance.The features of Internet Finance “open, convenient and efficient” have attracted the majority of insurance companies and the owner’s attention. This paper start from Internet auto insurance development characteristics,and analyze details of the status of development of the Internet auto insurance.Using SWOT to analyze the competitive advantages , competition weaknesses, outside opportunities and threats.Then discussing with living examples. Finally, make feasibility strategy,SO、WO、ST、WT strategy, for the innovation -driven development of Internet auto insurance.