中国游客不文明行为分类及宣传教育研究

Classification of Uncivilized Behavior of Chinese Tourists and the Publicity and Education

游客不文明行为具有复杂性和普遍性,当前中国游客不文明行为宣传教育具有宣传对象单一、宣传周期短的缺点。从游客自身角度而言,游客不文明行为可分为不同风俗习惯、不同年龄特征、不同文化修养及不同心理因素的成因分类。不文明行为宣传教育应不仅针对游客,还应针对景区、当地居民及旅行社等旅游从业人员。针对不同人群,在宣传教育方式上,应注重静态宣传(标识牌、宣传手册等)和动态宣传(网络宣传、旅游活动等)相结合的方式,才能起到较好的效果。

Uncivilized behavior of tourists is complex and universal. In China, the publicity and education of the behavior have shortcoming as the object is single and the period is short. As to tourists themselves, causes of the uncivilized behavior could be classified into four types, including different manners and customs, age characteristics, cultural attainment, and different psychological elements. The publicity and education should not only focus on tourists, but also tourism practitioners working in the scenic region, local residents and tourism agent employees. The way of publicity and education could produce good results when integrating static publicity such as signboard and brochure and dynamic publicity such as online broadcast and tourist campaign according to different groups.