新常态下镇江跨境电商发展现状分析与对策

Cross-border E-commerce Development Status Analysis and Countermeasures under the New Normal in Zhen jiang

在经济新常态下,跨境电商成为中国对外贸易新的增长点。通过运用SWOT对镇江跨境电商的优势、劣势、机会、威胁做出分析得出结论:镇江跨境电商优势与劣势并存,机会与威胁同在。政府方面:应完善跨境电商监管中心的功能;与其他城市合作,助力镇江跨境电商发展;牵头开发目标市场,建立海外仓;优化出口商品结构、打造自主品牌产品。企业方面:应加强网络营销,利用大数据进行分析;建设跨境电商线上品牌;精心选择第三方跨境电商平台;提升技术水平,提高跨境商品的质量和服务水平;研究贸易条款,实现多元化的经营策略;提升企业自身管理能力,建立专业水平的跨境电商队伍,以此促进镇江跨境电商进一步发展。

Cross-border e-commerce has become a new growth point of China＇s foreign trade under the new normal. Analyzing its strengths, weaknesses, opportunities and threats by means of SWOT, it is found that advantages coexist with weaknesses and opportunities coexist with threats. The government should improve the function of regulatory center, cooperate with other cities, take the lead in developing target market to establish overseas warehouse, and optimize the structure of export commodities to create own brand products.The enterprises should strengthen the network marketing to use big data analysis, construct online brand, carefully select third party platform of cross-border e-commerce, enhance the level of technology, the quality of cross-border goods and service, study the trade terms to achieve diversified business strategy, improve their own management ability, and establish the professional team, so as to promote the development of cross-border e-commerce in Zhenjiang further.