中小型传统教育类出版社数字化转型发展路径

On digital transformation of the small and medium-sized tradi tional educational publishing houses

针对教育类出版社数字化转型问题,采用归纳分析的方法,分析了中小型传统教育类出版社数字化转型的外部推力和出版功能模糊等转型误区,提出树立品牌,依托出版主业,集中优势,采用聚焦策略,探索战略联盟等转型发展路径,为出版社数字化转型提供参考。

Aiming at the problem of digital transformation of educational publishing house, the misunderstanding of publishing function and external thrust of digital transformation of traditional education publishers are analyzed inductively. It put forward development paths, such as to establish a brand, rely on publishing industry, concentrate on advantages, use focus strategy and explore the strategic alliance, etc, in order to provide reference for publishing houses.