阜新玛瑙玉文化附加值提升研究

Research of cultural value promotion of agate jade in Fuxin

针对阜新玛瑙产业发展问题,采用归纳分析的方法,分析了阜新市玛瑙产品在设计制作和销售定位过程中存在核心文化缺失、产品设计单一、产品文化附加值低等问题,建议将辽西传统文化精髓融入玛瑙产品的设计制作、加工及行销策略制定中,提升玛瑙玉石产品文化附加值,有利于促进玛瑙产业健康发展。

According to the development status of Fuxin agate industry, this paper analyzes some problems existing in the process of product design and sales orientation of agate products made in Fuxin, such as lack of core culture, single product design, low additional cultural value, and so on. Then, the paper proposes to take the essence of traditional culture of Western Liaoning Province into the design, processing and marketing strategy for agate products, so as to enhance their additional culture value, and ultimately promote the healthy development of the agate industry.