福建省摄影旅游发展现状及其对策研究

Development Status And Optimization Of Photography Tourism in Fujian Province

摄影旅游是一种高端的旅游方式,近年来发展迅速,已成为一种趋势,具有广阔的市场前景。摄影旅游发展对带动地方经济发展起着重要作用。运用SWOT方法分析福建摄影旅游发展现状,认为福建摄影旅游具有资源丰富、客源市场广阔、交通便利、机遇良好等优势,但存在基础设施薄弱、宣传不到位、人才欠缺、经济效益性差、文化底蕴淡化、周边挑战威胁等问题。针对福建摄影旅游现状和问题提出加大宣传力度、完善基础设施、重视人才培养、开发配套产品,以及将摄影成果效益化等相关的对策。

Photography tourism,a high-end tourism,has been developing rapidly in recent years,and has become a trend of broad market prospects. The development of photography tourism plays an important role in promoting the development of local economy. Using SWOT analysis method,this paper analyzes the current situation of the development of tourism in Fujian photography,points out the advantages of Fujian photography tourism,including rich resources,broad tourist market,convenient transportation,good opportunities and. There are also disadvantages,including weak infrastructure,inadequate publicity,lack of professional personnel,low economic utility,weakening of cultural atmosphere,and surrounding competition. This paper also puts forward relevant countermeasures,such as increasing publicity efforts,improving infrastructure,enhancing personnel training,supporting the development of products and photography works and etc.