新媒体语境中电影的创新发展研究

A Study of the Creative Development of Films in the Context of New Media

新媒体改变了电影赖以生存的整体文化环境,带来了电影语言的激进变迁,并渗透到电影从生产到传播的每一个环节。新媒体作为电影发展的创新动力,推动了电影形态的重构——交互性电影:新媒体平台可以实现不同媒体的影像文本之间的交互,传者与受者,受众与受众之间的交互;交互性影像迎合了每个观影主体人性深处对影像源头控制的渴望,允许受众建构一个拥有强势话语权的"集体身份"。在新媒体语境中,电影尊重受众地位的历史性变化,电影成为"使用者电影",受众可以在多屏共存的生活情境中,彰显一种具有"共建性"的集体智慧。

New media have changed the cultural environment of the film,bringing the radical changes in the language and every production link of the film. As the drive of the reform of the film, new media have promoted the interactive film which canachieve the interaction between the film texts from the different media, between the communicator and the recipients. Actually, the interactive film has catered to the desire of the mass who always tried to get the control of the source of the film, and it has allowed the audience to build the collective identity. In the context of new media, the film respects the historical changes in the status of the audience, becoming the film for users. And the audience can coexist in the situation of multi-screens, high- lighting the collective wisdom ofco-construction.