立足于“文化自信”的南京万达茂产品解析

Analysis On The Design Of Nanjing Wanda Mall In Respect Of Cultural Confidence

文化自信是更基础、更广泛、更深厚的自信。南京万达茂的设计就是立足于"文化自信"基础上的一次产品创新设计。对万达而言,文化自信既是一种企业责任,也是历史赋予的时代责任。文章论述了南京万达茂是如何围绕文化自信、文化挖掘、文化植入、业态融合、时代精神等几个方面展开设计的。从民族文化自信的重塑中探寻与世界融合的发展模式,万达意欲创建一个具有世界影响力的中国文化品牌。

Cultural confidence is the confidence of more fundamental, extensive and profound. This paper shows how to design Nanjing Wanda Mall surrounding culture confidence, culture excavation, culture implantation, commercial activities integration, Zeitgeist etc. In the meantime, this paper demonstrates that Wanda Mall is an innovation design based on culture confidence. From the reestablishment of ethnic cultural confidence, Wanda is searching a development mode for the world fusion. What＇ s more, Wanda is willing to create a Chinese Ethnic Brand with worldwide influence.