大型健身俱乐部私教课程营销现状及对策的研究——以南京市3大健身品牌为例

The Research On The Present Situation Of Personal Training Sessions Marketing Of Large Fitness Clubs And Countermeasure——Three Fitness Brands In Nanjing City As An Example

以南京市3大健身品牌俱乐部的私人教练及健身会员为研究对象,从健身俱乐部私教课程的营销情况、健身会员对私教课程的认识程度及私人教练的专业资质出发,探究目前健身俱乐部私教课程的发展情况及存在的不足并提出一些针对性建议,旨在为健身俱乐部私教课程的建设和长远发展提供理论支持。

In this study to Nanjing three member＇s personal trainers and fitness club brands as the research object, the marketing situation of personal training sessions from the fitness clubs, gym membership degree of awareness of personal training sessions and the professional qualification of personal trainer, this paper explores the development of the fitness club personal training sessions and the deficiencies and puts forward some corresponding proposals, aimed at health club for the construction of the personal training sessions and provides theoretical support for the long - term development.