面向旅游电子商务的多目标复合评估及优化推荐算法

Multi-objective Composite Evaluation and Optimization of Recommendation Algorithm for Tourism Electronic Commerce

推荐算法在电子商务系统中具有良好的应用前景,受到了越来越多关注和重视,逐渐成为了电子商务领域的研究热点.在介绍目前主流的推荐算法的基础上,结合电子商务实际应用需求,提出了多目标复合评估及优化推荐算法.并基于途牛旅游网数据,与一般推荐算法进行比较,验证了该算法的有效性,从而为多目标复合评估及优化推荐系统的研究提供了新思路与新方法.

Recommendation algorithm has a good application prospect in e-commerce systems, has been paid more and more attention and recognition, and has become a research hotspot in the field of electronic commerce. Based on the introduction of the current mainstream recommendation algorithm, in combination with the practical application requirements of e-commerce, multi-objective composite evaluation and optimization of recommendation algorithm is proposed. Based on the tuniu.com data, comparing with other recommendation algorithm, this paper verifies the effectiveness of the algorithm, and provides a new way and method of research of composite recommendation system.