非物质文化遗产数字化保护探究

Study on Digital Protection of Intangible Cultural Heritage

通过对非物质文化遗产数字化保护的探讨研究,进而以非物质文化遗产所面临的困境及保护方式为基础,对非物质文化遗产数字化保护的国内外现状以及数字化保护技术做了相应阐述,并运用SWOT分析法对非物质文化遗产数字化保护问题进行了优势与劣势情况的对比考察。根据现状总结了非物质文化遗产的三种传播方式,即富媒体广告展示、IGA软性推广和线上虚拟与线下真实互动。数字化技术能为非物质文化遗产的保护与传播开辟新的路径,利用数字化传播可以提高大众的保护意识,更可以达到非物质文化遗产传承的目的。

Through the exploration and research on digital protection of intangible cultural heritage,the paper elaborates the domestic and foreign current situation of it and the technology of digital protection,based on the difficulties it faces and the protection methods.It also contrasts and analyzes the advantages and disadvantages of digital protection of intangible cultural heritage by using SWOT analysis strategy. According to the current situation,this paper summarizes three communication ways of intangible cultural heritage： rich media display advertising、IGA promotion、 virtual and real interaction. Digital technology may open up a new way for protection and spread of intangible cultural heritage and digital dissemination can improve the public awareness of protecting intangible cultural heritage,let alone the inheritance of it.