建设科学的中国当代舆论学

Constructing Scientific Public Opinion in Contemporary China

中国的舆论研究已跨越百年以上历程,但舆论学作为一门独立分支学科的建设仍有大量工作要做,其努力的方向可用"科学的""中国的"和"当代的"三个关键词来阐释。"科学的"是指要建构起严谨的学科框架,不断提高基础理论研究水平;"中国的"是相对于西方舆论研究而言,要能形成中国自己的话语体系和研究特色;"当代的"是相对于近现代舆论研究而言,要能以新的理念和思想方法分析和回应现实中不断出现的新现象、新热点、新问题,并能充分利用当代社会科学乃至自然科学研究中不断涌现的新技术、新方法来提升舆论研究的效果。

The history of Public opinion research in China has been over 100 years,while as an independent branch of the subject there are still a lot of works to strengthen the development of discipline construction.For us,the current situation shows the way-science-oriented,China-oriented and the contemporary orientation.Scientific-orientation refers building strict scientific research frame and enhancing basic theoretical level;China-orientation requires own discourse system and study characteristics relative to those of the West;the term 'contemporary orientation' is relative here,which calls for new idea in thinking mode to explain the growing new phenomena in reality or even to solve the new hot-spot problems.At the same time it needs to make full use of new technologies and methods,sprung up in contemporary Social Sciences and natural science,to enhance the effectiveness of Public opinion research.