企业环境创新行为的内涵界定与影响因素分析

Research on the Concept and Influencing Factors of the Enterprises' Environmental Innovation Behavior

通过梳理企业环境创新的相关文献,界定企业环境创新行为的内涵,并基于计划行为理论构建影响企业环境创新行为的TPB模型,从行为态度、主观规范和感知行为控制三个方面分析企业环境创新行为的影响因素。最后,基于各因素的分析结果提出促进企业实施环境创新行为的引导策略。

Based on the literature of environmental innovation, this article makes the definition of enterprises＇ environmen- tal innovation behavior, and introduces the TPB model of influencing factors of enterprises＇ environmental innovation be- havior based on the theory of planned behaviors. Besides, influencing factor？, are analyzed from three aspects of behavior at- titudes, subjective norm and perceived behavioral control. Last, the guide strategies on how to promote the enterprises＇ im- plementation of environmental innovation behavior are put forward.