摘要
"互联网+出版"是出版行业发展大势,对传统出版机构及互联网出版平台均具根本性影响。本文以"盛大文学"为例,研究互联网线上出版平台通过线上IP形成"IP+",以此实现"互联网+出版"的路径。
The model of ＂Internet＋Publication＂ is becoming the tendency of the publishing industry, which has a subversive impact on both traditional publishing institutions and internet publishing platform. Taking Shanda Literary as an example, this research aims at exploring the path of the Internet＋Publication I, to realize from ＂ IP＂ of the Internet publishing platform to ＂IP＋＂.
作者
谢湖伟
张灵芳
万翩翩
Xie Huwei Zhang Lingfang Wan Pianpian(School of Journalism and Communication, Wuhan University, Wuhan, 43007)
出处
《出版科学》
CSSCI
北大核心
2016年第6期36-39,共4页
Publishing Journal
基金
教育部人文社会科学重点研究基地重大项目"‘互联网+’背景下中国广播电视融合战略研究"(15JJD860004)成果
