摘要
电视真人秀节目要获得成功可以运用符号学的一些原理进行节目创作:在节目定位上注重标出性,加大提喻修辞方法的运用,善于使用符号表意进行受众引导,大量运用像似符号、指示符号和规约性符号,并采用伴随文本相配合的方式吸引眼球。电视媒体可以从符号学角度进一步挖掘电视节目制作手法,以实现节目创新。
It is suggested to use semiotics principles in producing programs and having markedness in program allocation for the success of reality show： synecdoche rhetoric method is emphasized and signification is applied to guide the audience. The iconic symbols,indexed symbols and conventional symbols are used largely. Accompanying text matching text attracts the eyeball. It advocates that the successful mode of Running Man is well worth learning for China＇s TV media. But copying others program does not work at all. Chinese TV media should strengthen their innovation ability. This article has suggested that it is a good way to explore creative methods for TV program to innovate from the perspective of semiotics.
作者
陈丽丹
CHEN Li-dan(Southwest University of Political Science and Low, Chongqing 401120, China)
出处
《西南政法大学学报》
2016年第5期117-123,共7页
Journal of Southwest University of Political Science and Law
基金
国家社科基金一般项目"20世纪90年代以来中国电视剧的伦理价值取向及其对受众的影响研究"(13BXW021)
教育部人文社会科学青年基金项目"新媒体冲击下的新闻教育"(13YJCZH014)
关键词
标出性
提喻
符号表意
伴随文本
markedness
synecdoche
signification
accompanying text
