传承与发展:老字号企业创新研究

Inheritance and Development:On Innovation of Time-honored Enterprise

创新是企业的生命线,只有不断创新企业才能保持旺盛的生命力。作为我国商业文明发展的重要代表,老字号企业却面临着严峻的创新挑战。本文基于老字号创新相关文献资料,对老字号品牌创新、技术创新、营销创新以及管理创新的现状、影响因素和创新经验进行系统的总结和梳理。总体而言,老字号企业普遍缺乏创新,其原因涉及企业自身和外部环境等多种因素,但也有少数老字号企业积极实施创新探索,开拓了发展新局面,为老字号企业创新提供了有益的经验参考。

Innovation is the lifeline of enterprise,only continuous innovation could keep an enterprise vigorous vitality.As the important business civilization of our country,time-honored enterprises are facing the challenge of innovating.Based on relevant documents,this paper summarized the current situation of brand innovation,technical innovation,marketing innovation and influence factors and innovation experience.In general,most time-honored enterprises are lacking of innovation for many causes of the enterprises themselves and also some external reasons,although some of them are trying innovation and that opened up new windows and provided helpful references.