浅析农产品的网络营销

Analysis on Network Marketing of Agricultural Products

随着现代化信息技术以及计算机网络的发展,网络营销成为一种被广泛使用的营销手段。本文主要从海南农产品网络营销的意义、农产品网络营销SWOT分析,提出了农产品网络营销发展的具体策略。

With the development of modem information technology and computer network, network marketing becomes a marketing tool which is used widely. In recent years, more and more agricul- tural products also began to join the network marketing, but the development is still not mature. In order to analyze the network marketing of agricultural products, this thesis mainly discuss the signifi- cance of network marketing of agricultural products in Hainan province, the analysis of its strengths, weakness, opportunities and threats as well as the upgrade strategies.